Chefs for Good
Organic yoghurt brand, The Collective, were looking for a fun and suitable illustration to promote chef Al Brown's limited edition yoghurt flavour for their Chefs for Good campaign.
The illustration combines the values of Brown's charity Garden to Table with The Collective's down-to-earth approach. Viewers are shown the impact that their yoghurt purchase will have on local communities and the enjoyment they will get from buying The Collective's tasty product.
The playful and organic imagery flow across the tea towel to create an interesting and dynamic story of where the yoghurt comes from, how it's used and the positive effect it is having on the community's health and wellbeing.