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Kowhai Pacific Ltd.

Branding

Kowhai Pacific Ltd. work with growers from South America, exporting fresh fruit to the Asian market. Having been in the industry for more than 20 years, they know what they’re doing, however they did not have a clear visual language to represent this.

 

Inspired by their name, the redesign uses a Kowhai flower motif as the basis for their imagery. By simplifying the brand identity to a set of shapes the company were made more recognisable in comparison to the cluttered design approach of competitors, whilst also having the versatility to create a wide range of visually interesting and relevant collateral.

 

These designs were translated across both moving and static mediums, pushing Kowhai Pacific Ltd. into the current sphere, thus inviting new customers and strengthening their image in the eyes of those they’ve been working with for years.